Xbox CEO Asha Sharma says 'Xbox is not for sale'

gamingSep 30, 202618299

Xbox CEO Asha Sharma told the New York Times "Xbox is not for sale," denying a report that Microsoft was considering spinning out or restructuring its gaming division to make it easier to sell. The Information had reported the company was weighing a restructure into a wholly owned subsidiary. Sharma said "We will do whatever it takes to set the company up for success, and we will look at the right partnerships, the right operating model and everything needed to achieve that." Microsoft CEO Satya Nadella praised Sharma's recent streamlining of Xbox and on the Sources Podcast said he feels "fantastic" about the studios and IP portfolio while urging a sustainable business model and growth focus. This year Sharma has overseen layoffs and divestments across Xbox, with Microsoft cutting an initial 1,600 jobs and planning another 1,600 by the end of its business year; the company says the second wave is about 75 percent complete. Sharma frames the current work as returning the gaming business to growth by concentrating on its biggest games and exploring new business models and partnerships.

Tom Warren

@tomwarren.co.uk

"Xbox is not for sale," says Xbox CEO Asha Sharma. Microsoft's gaming chief is taking a "long-term view" of the Xbox division, amid rumors CEO Satya Nadella and CFO Amy Hood were considering selling off Xbox. Full details 👇 www.theverge.com/news/1002736...

699d ago

Jesse Norris9

There were rumors? I saw a lot of speculation.

Simon Gable Lundmark2

let's check back a year from now when they've been Zaslaving for a while. :)

Talan Cid 🏳️‍🌈1

They should sell it. No reason to keep it if they’re just going to inject ads into games.

Quoting this

M.H. Williams28

Well, you aren't until you are. I'm sure she believes that, but I'm also not seeing endless faith from Microsoft about video gaming.

ethers.elixirs 🏳️‍⚧️2

Breaking: No one wants to buy expensive turd

Cleiberlicia2

Não ta a venda mas tão desligando até a cafeteira pra fazer número pra cumprir as metas mirabolantes

The Sisko2

girl they are playing you lol

Mat Piscatella

@matpiscatella.bsky.social

"Project Helix will lead in performance and play your Xbox and PC games" is what Asha Sharma posted back in March. The below bit, and what Xbox does about it when it comes to playing PC games on Helix, will be a huge part of the story of the next box and its chances for success, imo.

879d ago

Ian Boucher1

It will. Alongside how they are going to sell this thing at a price any consumer will pay, especially outside the US!

Sean Hollister

@seanhollister.bsky.social

Nothing's for sale until it's for sale. Or, in the words of one Asha Sharma: "The plan’s the plan until it’s not the plan.”

159d ago

VGC

@videogameschronicle.com

Xbox CEO Asha Sharma has denied that the gaming division could be sold by Microsoft, following her 'streamlining' of the business this year. www.videogameschronicle.com/news/xbox-ce...

199d ago

funny-username1.bsky.social4

I mean if Microsoft wants to I'm not sure she gets a say in it

jasonr86.bsky.social2

If it isn’t, shouldn’t the next question be something like “Do you think it’s telling or alarming that people are wondering this?”

Quoting this

Katieee1204

I mean back when they announced all these layoffs and companies, like Ninja Theory, Double Fine & Compulsion Games were too close, you could have fooled me. Felt like Microsoft really wanted to get out of the gaming business. Just felt like they were cleaning house, which they are STILL doing.

Red Geist2

That's corporate speak for "yeah, we're totally selling this shit ASAP!"

Andy Robinson

@andyrobinson.bsky.social

According to a New York Times interview, Xbox CEO Asha Sharma "gave her personal cellphone number to journalists and influencers", while her new chief strategy officer "has tutored reporters on the company’s economic challenges".

169d ago

GamesIndustry.biz

@gibiz.bsky.social

Xbox CEO Asha Sharma insists "Xbox is not for sale" www.gamesindustry.biz/xbox-ceo-ash...

189d ago

Eri Abeille36

Things you say when you're definitely turning things around and everything is going fine

Patrick Pencil Clasp14

If it’s not for sale, explain how I have a series x?

Kraehe10

So they will give it away for free?

Danny, Squaresoft's Official FFVIII Shill7

“The saudis and china both said ‘no thanks lmao’ so thats that i guess”

fan_of_gaming6

"The plan is the plan until it’s not the plan"

MK Zero5

"XBOX is not for sale. Unless someone makes an offer, in which case we will totally sell XBOX."

Quoting this

Kaius ⛔1397

of course not, no one's buying!

StopSkeletonsFromFighting1150

I think you mean no one’s buying them

Bruno Dias58

I mean yeah you need to have a business to be able to sell it

Núcleo de Juego21

Claro que no si llevan sin tener stock en ninguna tienda meses.

Darkfry me to the moon12

The only reason I find this believable is because no one in their right mind would buy XBox.

Albert (Alice)10

If they aren't for sale how will people buy them?

Platy10

Minha camiseta "Xbox não esta a venda" esta criando muitas perguntas já respondida pela minha camiseta

Jennifer/Aster Unkle 🏳️‍⚧️9

“No dead bodies here!,” insists person holding blood-soaked hatchet behind her back

Will Overgard 🔥#1 Wanted: Dead Fan6

I believe absolutely none of what Sharma says and you shouldn't ether

Michael Scally5

Well, of course it's not for sale... That would require venture capitalists stupid enough to invest in Xbox's rapidly diminishing brand value... #FizzVsGaming

Insider Gaming

@insider-gaming.com

'XBOX Is Not For Sale', Declares XBOX CEO Asha Sharma insider-gaming.com/xbox-not-for...

99d ago

Quoting this

sebmal406

explains why nobody is buying one

teddy long five minute white boy challenge11

I think a lot of people agree, because nobody’s buying them!

Nerd House9

Well that's good, because no one's buyin' 'em!

Kris Moyse9

'Could you edit out the laughs?'

Mao Mao!5

Very normal thing ofr a very healthy company to say.

SwagDraculaUltimate4

My "XBOX is not for sale" shirt is getting a lot of questions that my shirt already answers

ꔫ MerrySpark ꔫ3

Makes sense because nobody wants one

「Ｂｅｈｅｍｏｔｈ」3

Nintendo to buy Xbox within five years

Lumanator (Commissions Open!)2

That's what someone who's about to be bought out from under Microsoft would say.

Holly Green

@winnersusedrugs.bsky.social

"Xbox is not for sale" i take this to mean Xbox is absolutely for sale

129d ago

- ̗̀ 🏳️‍🌈🏳️‍⚧️Tuddy ̖́-

@tudsworthington.bsky.social

My "Xbox is not for sale" shirt is raising numerous questions already answered by my shirt.

119d ago

Idle Sloth

@idlesloth.bsky.social

Asha Sharma says 'XBOX Is Not For Sale' “We will do whatever it takes to set the company up for success, and we will look at the right partnerships, the right operating model and everything needed to achieve that.” via: nytimes nytimes.com/2026/09/30/ar

109d ago

Quoting this

Ennild2

Ultima noticia mala de septiembre (espero): Cuando un corpo dice que algo no va a pasar, ese algo por lo general va acompañado de puntos suspensivos ejemplo: Xbox no esta a la venta... Por ahora. No me juzguen se que ustedes tampoco confían en los corpos. XD

Mike LeMieux

@mikelemieux.com

"And then she told me 'Xbox is not for sale' and I said 'That's perfect! I don't know anyone who wants to buy one!'"

49d ago

Lenna 💛🩸

@lenna.gay

"Asha Sharma getting in front of the rumors that Xbox was streamlining for a sell-off" Godddd I fuckin WISH though, anything to get those studios out from Microsoft so I can actually play them, since Microsoft clearly won't continue with additional divestment plans

69d ago

RallyCarDelta Gaming

@gameoverthirty.bsky.social

I've been consistent since Asha Sharma took the EVP spot at #Xbox... This does not look like a sale. Instead, it looks like a serious attempt to revamp the business into something more flexible / viable / operable in the modern video game market (circa 2022 and later).

39d ago

MK Zero

@themkzero.bsky.social

"XBOX is not for sale. Unless someone makes an offer, in which case we will totally sell XBOX."

59d ago

JaceAVinson📀 #SupportPhysicalMedia

@jaceavinson.bsky.social

Sony being so terrible and Asha Sharma making Xbox so pro-consumer recently has really made me more interested in collecting more Xbox games. I’ve mainly been buying for PlayStation the past few years.

310d ago

3 sources

nytimes.comXbox’s Millennial C.E.O., Asha Sharma, Isn’t Playing Around playday.one‘Xbox is Not For Sale’ Says Xbox CEO Asha Sharma purexbox.com'Xbox Is Not For Sale' - Asha Sharma Issues Confident Statement On The Future Of The Brand

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Xbox CEO Asha Sharma says 'Xbox is not for sale'

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