DHS takes down post using Optimus Prime image

Hasbro on DHS’ use of Optimus Prime in their deportation slop.

I can't imagine the Tetris rightsholders are a larger company than Hasbro, but just the threat of a lawsuit from them was enough to get the White House to take down their racist Tetris clone. If you won't even threaten to sue the fuckers when you more than have the ability, you grant permission.

DHS took this post down because of the immediate backlash and outrage. This is incredibly racist and should have NEVER been posted. Anti-Sikh hate crimes increased 25% last year. Demonizing entire communities like this is unacceptable. Thank you to all the people who spoke out against this.

These people started 2025 convinced they achieved total cultural capture and 18 months in, companies are putting out statements about how Optimus Prime would think they're pieces of shit

Hasbro is the latest company — a publicly traded corporation — to clap back at DHS for stealing its IP to promote the Trump regime’s racist ICE deportation campaign. DHS posted an image of Hasbro Optimus Prime without consent or permission. Hasbro’s response. This is how it’s done. $HAS

Tetris spoke up against the White House for making a rip-off of their game, & then the White House deleted it. Hasbro spoke up against Homeland Security for using Optimus Prime's image, & then Homeland Security deleted the posts. It's almost as if companies speaking up against the government work.

the US presidency was using fucking optimus prime for their propaganda without permission? optimus prime? the giant robot who turns into a truck who's also basically literally an immigrant to earth who swears to defend his adopted home? i swear to fucking god how are they this bad at missing subtext

I'd seen posts about the DHS Optimus Prime meme, but not the actual meme until now; it's even worse than I thought it would be

Conservatives appropriating all of these pop culture characters with zero understanding of them. "As an overweight, hateful criminal, I'm *exactly* like Green Lantern/Spider-Man/Optimus Prime/a Jedi Knight."

Copyright violations aside, the fact that they did this complete character assassination with Optimus Prime somehow even WORSE than the Michael Bay movies (something I NEVER thought I would EVER say) shortly after Peter Cullen died is fucking disgusting. Good on Hasbro for calling this out!

"It's worth mentioning that the Transformers actually ARE undocumented immigrants living in the US disguised as cars," noted political writer Mary Pezzulo. "That's the whole plot of the whole show. All the shows. And the comics. And the toy line." www.rawstory.com/trump-dhs-ha...

LRP I choose to believe that when Optimus Prime says "I have never killed a human" later in the film despite clearly killing lots of guys there, it's not because Age of Extinction is a strange and confused film, it's that he doesn't view member of ICE style organisations as human.

The Trump DHS' latest attempt to pit Americans against one another is not only bigoted but also entirely un-American. Sowing division doesn't make us stronger. It weakens our communities.

Hasbro were cowards for not pointing out Optimus Prime and the transformers are undocumented immigrants and refugees... Canonically.

They’ve been very careful about showing Optimus Prime killing anything. He was less careful about killing Decepticons in this live-action series, but he’s never shown intentionally hurting a human. He shot this I Can’t Believe He’s Not Stephen Miller motherfucker like it was a honor and a gift.