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Japanese bands run Apple Music pre-add campaigns

musicApr 27, 20261

Poppin'Party and Roselia launched synchronized pre-add campaigns for new singles, Poppin'Party's 22nd single "どきどきデエト" and Roselia's 19th single "Fear Nothing." Both campaigns ask listeners to pre-add on Apple Music and pre-save on Spotify by April 28 at 20:00, and they offer an original smartphone wallpaper as a digital bonus via official pre-release links. These timed promotions lock in early streams and saves ahead of release, improving playlist placement chances and giving collectors a clear incentive to secure the tracks before release.