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Xbox memo 'We Are Xbox', leadership says exclusivity will be reevaluated

gamingApr 23, 20262185

Xbox CEO Asha Sharma and Chief Content Officer Matt Booty published a memo titled "We Are Xbox" on Xbox Wire laying out a "return of Xbox" strategy. Sharma told employees in an all-hands that Xbox will reevaluate exclusivity, release windowing, and its use of AI, and leadership will adopt daily active players as the company’s new north star. The memo says there is no firm commitment to return to console exclusives yet and that Xbox will announce specific decisions after further evaluation.

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