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Microsoft returns to Xbox branding, drops 'Microsoft Gaming'

gamingApr 23, 202632574

Xbox CEO Asha Sharma announced in an internal all-hands that Microsoft Gaming will be rebranded back to Xbox. Microsoft has already replaced campus signage with a new Xbox logo and updated internal Project Helix materials to use the Xbox branding. The company restored the Xbox organizational name and shifted reporting lines inside its gaming group as part of the change. The reinstated Xbox brand reunifies Microsoft's console, PC, and cloud gaming efforts under one consumer-facing name.

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