DraftKings uses AI to target gamblers likeliest to lose
Data science teams at DraftKings built models to identify likely losers and target them with promotions, while efforts to build predictive models for problem gambling were shelved. The counterpoint on self regulation is companies can be more incentivized to avoid identifying harm than addressing it
Mike Burnandez3The “they can police themselves argument” only makes sense if you’re stupid. What incentive does any industry have to police themselves if there are no consequences for not acting in the public interest to begin with?
Matunos3and in this case, exploiting it
Peter Yoachim2If they let you keep making bets, that means you're not good at gambling
Chris Boese1Dark UX patterns from the start. Reputable UX designers won’t work for gambling apps, or let family members use them. Numerous and diabolical ways to entrap clueless users with algorithmic-driven scams users never see.
"DraftKings has continued to hone its methods, using data science, to target losing gamblers with promotions that encourage more betting, according to six former employees who worked on them." www.nytimes.com/2026/09/19/b...
Kito „Little Dog of War“ K10The US deserves everything that is happening to them, as a collective
Matthew J Kuiper7This is flat out evil, yet major celebrities and sports icons keep selling their souls to appear in their ads, and politicians do absolutely nothing to rein it in. 
Litahart72🌎🏳️🌈✌️🫶🏼🌅💔3The algorithm targets bad gamblers. Of course it does. It’s an algorithm created to make money.
NYT - DraftKings uses AI to target gamblers likeliest to lose. www.nytimes.com/2026/09/19/bu...
Linotype Pilgrim7oh wow this doesn't sound like a lasagne of six layers of illegal
Ciggy Smoke Bringer aka Riotous Blottoness3The modern economy is largely based on Whale Hunting?
Lego Dolemite 🏴🚩2This technology sure seems to be largely used to screw people to the extent it even "works", huh 🤨
“One former [DraftKings] employee said he had worked on a system that looked for people at risk of leaving the platform and tried to coax them back. Another said he helped develop a program that ramped up promotions for people gambling more aggressively than usual.”
Andrew Hammond10Sports gambling has increasingly become more disgusting by the day.
Melody Cool2Not knowing that gambling can lead to addiction is like not knowing trying a little heroin can lead to addiction. I wonder if this is why while online gambling is so popular, very few people IRL talk about doing it. I hear all about the fantasy football, but very little about the betting.
