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FIFA $20bn plan to privatize World Cup, UEFA threatens boycott

sportsJul 29, 2026331,232

FIFA president Gianni Infantino proposed creating a commercial subsidiary called FIFA Forward Enterprise (FFE) with an initial equity valuation of $20 billion to run the World Cup and other competitions and to sell minority, non-controlling stakes to private investors. FIFA said FFE would seek up to $4.2 billion later this year, work with J.P. Morgan and that intended investors include Thrive Eternal, a vehicle launched by Joshua Kushner. FIFA said its 211 national member federations would need to approve any plan and could access up to $20 million each as a one-off payment while development funding per cycle would rise from the currently promised $8 million to $20 million, then $22 million and $24 million through to 2038. European governing body UEFA immediately attacked the proposal, saying "it is not FIFA's to sell" and that the plan "crosses a line," urging national associations to take the reports extremely seriously; UEFA comprises 55 of FIFA's members. FIFA insisted it would retain sole control of FFE and all regulatory and sporting decisions and described the move as "democratization of football worldwide." The proposal has revived scrutiny of Infantino's political and commercial ties after the 2026 World Cup and comes after FIFA banked about $12 billion in 2026 World Cup income. UEFA's condemnation raises the prospect that many European federations will oppose the plan at member votes and could escalate to formal countermeasures if consensus builds among its members.

Russell England
@russellengland.bsky.social

UEFA is considering a boycott of FIFA tournaments, including the World Cup and the Club World Cup Because the non-profit FIFA wants to hand over influence to private investors There are 55 members in UEFA

4933h ago
Spartacuss - 🇵🇸 🇱🇧 🇨🇺 🇺🇦 🇨🇦 🇬🇱 🇪🇺 🏴󠁧󠁢󠁷󠁬󠁳󠁿
@elbowsuk.bsky.social

If UEFA held a tournament (Europeans teams and other applicants) at the same time as the FIFA world cup - there would be be no World Cup. There would be no selling off of football. A few ideas need casting, plans prepared and threats made. Infantino would fade away in shame.

1934h ago
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