Big Brother 28 cast reveal ('broveal') airs today

tvJul 7, 2026931,374

Big Brother 28's cast reveal, nicknamed the "broveal," goes live today as producers unveil the season's houseguests ahead of the premiere. A posted cast card lists Ashley Trail, 24, from Alton, Illinois, a bartender currently living in Chicago. Viewers prepared for a live video stream and third-party watch streams, though one post reported the official Big Brother cast announcement video on YouTube was removed. Social posts speculate about last-minute cast changes, referencing a rumored replacement of "S" by "T," and question whether reality-star contestants or many men appear on the roster. Commentators and creators planned concurrent coverage and reaction streams to follow the reveal. The broveal branding and heavy promotion signal producers are treating the cast announcement as a live event tied directly to the season launch.

Mike Bloom

@amikebloomtype.bsky.social

The #BB28 cast reveal press release states, for the premiere, "Additional surprise Houseguests will be revealed on air"

1352h ago

Quoting this

liquid8d17

I guess live feeds are done. #bb28

Rob10

I hope there’s somebody black because this was qwhite bland. #BB28

Reality TV News/Updates

@realitytvfan.bsky.social

The official cast of Big Brother 28, premiering July 9 on CBS. #BB28

922h ago

Michael7

Rome freaks me out so first boot please

Quoting this

Tookie32

Diversify initiative found dead in a ditch #bb28

abby14

oh i feel like they would have put all the non-bb vets here so maybe all of the remaining are from bb?? #bb28

crow(veal) 🏳️‍⚧️5

5/14 on diversity (unless one of them is white passing)? god a white person is going to win this season next to chuk and people on FB are going to say old school BB is back 😔

Coco Da Bear5

Why does Drew look like he wandered in there off of some Nickelodean set? #BB28

Imma Potato 🥔5

A #BB28 cast sheet for your enjoyment. (incomplete?)

hannah #bb28🔑3

Jason, Haley, & Lala are my clients at this time #bb28

Em2

My top 5 rn are Jason, Barrett, La Trice, Taylor and Yash #bb28 #bbsky

Secretary Of Partying Down2

Ol' Weird Al "Like A Surgeon" headass

Ashdog PhD in Human Chemistry2

Ranking 1st impressions: 14. Rome 13. Drew 12. Haley 11. Kamu 10. Chuk 9. Lyric 8. Melody 7. Taylor 6. Mallory 5. Yash (I cant help it. Hes a meme villain) 4. Ashley 3. La Trice 2. Jason/Salina 1. Barrett #bb28

BB28 Feeds Fairy

@bbfeedsfairy.bsky.social

Taran saying "Salina Estitties" already worth Jason being on the cast #bb28

891h ago

cool squirtle 🕶️

@thecoolsquirtle.bsky.social

my vibes WILL NOT be killed by the haters! the cast reveal was fun, there's lots of fun personalities already, and i'm excited for this season!! #bb28

692h ago

Chappell (Like The Show)

@chappellskickback.bsky.social

I hate big brother cast release day because what do you mean I have to dedicate my entire summer to watching these people I don’t even know eat cereal and whisper. 😭 #BBsky #BB28

841h ago

Kevin Teekhay3

I already know Rome is gonna be a diary room screamer

Cheryl Price2

Having to learn all their names and voices is such a huge under taking. I’d rather learn French.

kate 💖

@thebesttoneverdoit.bsky.social

Needless to say I’m rooting for the women and the gay people #bb28 #bbsky

392h ago

o🤍🫧🍉

@seongqt.bsky.social

the women being the best part of this cast, we are so back #bb28

262h ago

Pooya

@pooyaism.bsky.social

I heard you needed a Bro for the Broveal. I'm here now. I'll be your bro.😏 LIVE NOW for the BB28 Cast Reveal. ITS THE BEST TIME OF THE YEAR <2 Twitch.tv/Pooya #BB28

354h ago

☀️1

Omg I’m so locked in & ready rn

The Exclusive With Sharon Tharp

@exclusivelypod.bsky.social

MEET THE #BB28 CAST! Up first: Name: Ashley Trail Age: 24 Hometown: Alton, IL Current City: Chicago, IL Occupation: Bartender

343h ago

Quoting this

mad2

looking thru this diva's follow list.... she's cool cool #bb28

Totally Not KuMadonna2

Okay I love her already

Big Brother Gossip

@bbgossip.bsky.social

So this is the cast with a few holes - assuming they are legit names to come. #bb28 Ashley A ? Barrett Chuk Drew D ? Haley Jason - aka Salina Kamu La Trice Lyric L ? Mallory Melody Rome (not survivor Rome) aka Jack R ? Taylor Yash

282h ago

Nathan Payson5

If I had to guess L was replaced with Yash.

Spenny3

Angela, DVanessa, LVanessa, and Raven.

Brocody1

Angela, Dee, Lawon, Rob Rausch

Simon 🌱

@simonribbits.bsky.social

All jokes aside props to them for building hype for the cast reveal - seems like they are willing to take some risk this year with promoting the show, which I'm not mad at! #bb28

324h ago

Kirsten MacI-

@kirstensaidwhat.bsky.social

If I was cast on #bb28 and they made me stand the whole time I answered the questions I would quit on the spot I need to SIT DOWWWNNN

312h ago

Sharon Tharp

@sharontharp.bsky.social

As is tradition at this point, I watched the #BB28 cast videos and gave my first impressions of the HGs revealed today. (Keep in mind this was in the middle of the night last night, so I'm hopefully coherent?) Watch the cast videos with me! youtu.be/gnqWLRNlmYI

292h ago

Whit

@whitless256.bsky.social

I went back and looked at them all and why is the only good man on this cast Salina EsTitties? #BB28

252h ago

KC watches #BB28

@social-strategist.bsky.social

So far we have a defense contractor, registered Republican, Matt Walsh/Charlie Kirk/Joe Rogan follower, and someone who dislikes booth comps because they're equitable. This cast is off to a great start 🙄 #BB28

221h ago