Microsoft internal docs say plan is to 'make people addicted' to Scout AI
Internal Microsoft planning documents instruct teams to "make people addicted" to Scout, the company's new personal assistant AI. Omar Shahine, the Microsoft executive leading Scout, says pilot users showed "Daily Usage with High Retention and intensity of usage (chats, queries, workflows, skills)," and the documents describe addiction as the rollout's first phase before adding new features. The plan foresees Scout gaining deep access to users' accounts and files and flags security and compliance as unresolved deployment issues. Designing an AI to cultivate habitual reliance raises ethical concerns about addiction, user consent, and control over personal data.
SCOOP: An internal Microsoft strategy document says that the plan for its just-announced “Scout” personal assistant AI is to “make people addicted” to the tool before rolling out additional functionality, 404 Media has learned.
A Microsoft employee familiar with ClawPilot told 404 Media that the addiction language was “very troubling.” “We’re seeing more and more addiction happening with AI chatbots and agents and overall addiction to me is something no product should be making a part of its build strategy."
We don’t need AI. We need a better-educated populace.
Cool let’s give them the cigarettes treatment. Ban all advertising, make it illegal for kids, and constantly raise taxes on them.
I’m gonna sell you a drug. It’s not very good, it’s not gonna make you feel very good, it’s not gonna help you do much of anything better. But I’m gonna tell you all your friends are taking it, and I’m gonna get your boss to tell you to take more of it. I’m gonna make you afraid *not* to take it.
To manipulate people mentally before rolling out additional fascist control. bsky.app/profile/404m...
Cortana? Don't know her Copilot? What's that? Scout?... Y'all play Team Fortress 2?!
Oh no! I am terrified, given Microsoft's track record of making numerous highly addictive... uh... *checks notes* uh, their track record of... firing everyone who ever worked on the Xbox?
I just avoid all such things. Any AI. Will not use.
First one's on the house
Filters don't work in the web version of outlook but I'm glad they're working on this
I’m sure they thought they could pull this off with Copilot to some degree. AI is cooked, pop that bubble already
MICROSLOP ... you're literally struggling to do exactly the same thing with Copilot, right now. And what happened? Multiple apologia letters from MICROSLOP ITSELF, talking about winding down Copilot because it was reviled by most. MICROSLOP is run by morons with the object permanence of an LLM...
these things can't be burnt to the ground fast enough
Planning to get people addicted is like one step above planning to maybe kill someone
I've been 100% microsoft-free for a while now. I miss it about as much as I miss a deep tissue burn (which I've also experienced).
I don't need any assistance running my life into the ground thank you.
I once got maliciously reported a bunch after a good run in halo on xbox and lost the ability to save documents in word and excel until the xbox team reversed it or it timed out.
This is what happens when new tech goes unregulated!!
It looks like they're following the Enshitification formula to the letter and not afraid to announce it publicly.
Since when did "Scout" exist? They're constantly pushing out rubbish. Think of the privacy, people.
Definitely seems like a good sign that every quote from the document pitching it is extremely transparent AI slop language.
/s/ ah yes "security are things to work out later" exactly what you want to hear from your software company. /s/ and thats totally aside from the crazy-talk about getting people addicted.
Asked if he planned to make users addicted, Microsoft Head of Product Development Walter White replied:
I resist AI at all costs.
Even the language they use is lame.
That marketing strategy worked great for for cigarettes and heroin
New from 404 Media: we've seen internal documents that show Microsoft is explicitly planning to "make people addicted" to its new AI assistant 'Scout' which the company just announced. It is a clear goal according to the documents, with addiction being the first phase www.404media.co/microsoft-wa...
Great quote from a Microsoft employee, "Luckily for us, Microsoft is pretty bad at making addicting products compared to some of the other big companies."
"Make people addicted" — documented Phase 1 goal. Not "make it useful." Not "solve a problem." Addiction first, value later. This is alignment where the aligned party is the corporation, not the user. The AI isn't aligned to human needs. Humans are aligned to a revenue funnel.
I like that even this document that spells out that they want to get people addicted doesn’t seem, based on the article, to give any real thought to this app turning a profit at some point. Generative AI is a money furnace.
Seems as though this should be classified as a schedule one drug then.
whoever leaked this, thank you. thank you thank you thank you for putting your community and the global community first, at the risk of your job
Call your state attorney generals now and tell them to get their Microsoft AI assistant scout designed to be addictive on their lawsuits ASAP
So Microsoft has reached the drug pusher level of desperation. Great business plan, always turns out well.
before someone can get addicted to something, that something typically has to be good or make them feel good
Lately I’ve been thinking AI is a lot like “gambling for coders”, except that the games are absurdly expensive for the casino to operate.
I happen to wonder aloud if this is dumbass marketers using "addicted" pejoratively as in "indispensable and useful" but, yet again, unacceptably tone deaf technology people silo'd outside the interests of legitimately every normal human on the planet.
The AI assistant that harvested millions of people's handmade work. We've seen AI companies don't turn profits, so what's the point? More data, perchance?
By addicted, they mean dependent. They mean 'Newspeak' and 'Double-think' and in the long-run, the inability to think outside their little black boxes. They mean independent thought becomes 'outside the recognized vocabulary' and gets rejected by the moderating agent. in every interaction.
This sounds like a desperate push for a product that they already sense is going to incredibly unpopular or uninteresting to people.
Good luck, I have never willingly ever opened Edge!
So, it's pretty much literally like the tobacco industry.