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The Beatles to open official fan experience at 3 Savile Row

musicMay 11, 202618181

Apple Corps will open the first ever official Beatles fan experience at 3 Savile Row in London, the band's former headquarters and the site of their 1969 rooftop final performance. The seven-storey townhouse where The Beatles recorded Let It Be will be converted into a multi-floor visitor attraction opening next year, a redevelopment proposed by Tom Greene after he became Apple Corps CEO in 2025. The site will house original artifacts and immersive exhibits that concentrate the group’s late-era history in the exact location of their last public performance, making it a focal destination for exploring The Beatles’ final chapter.