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SEGA launches SEGA UNIVERSE initiative to spotlight legacy IPs

gamingApr 24, 202613247

SEGA launched SEGA UNIVERSE, unveiling a new initiative with the tagline "NO OLD, STAY GOLD" and publishing an official website and concept video that teases anniversary projects. The initial slate lists legacy franchises slated for anniversary treatments including Out Run, NiGHTS, Sakura Wars, Streets of Rage, Fantasy Zone, Guardian Heroes, Dynamite Deka, Rent-A-Hero and Segagaga. SEGA says the initiative will span film, music, fashion, merchandise and game-related projects rather than only new titles. The move signals SEGA intends to monetize and reintroduce dormant properties worldwide through coordinated remakes, merch and cross-media releases in the coming months.

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