Million Pound Shot, Bradley Walsh's Channel 4 anti-gambling drama

I assume after Million Pound Shot Channel 4 will no longer take advertising and sponsorship from gambling companies, like they have in the past www.creativebrief.com/bite/fuel-yo...

I was very cynical about Million Pound Shot and was all ready to make fun of it, but the specific breakdown of techniques *did* tell me some things I hadn't quite realised. I also give them credit for showing real gambling ads using the techniques, rather than chickening out with non-named generics.

The rug pull of Million Pound Shot is good and all exposing how gambling companies like Ladbrokes, Polymarket etc psychologically manipulate but... maybe stop The Chase and Dave weekends from being sponsored by Betfair and Gala Bingo #millionpoundshot

Ok watching the new live Bradley Walsh's Million Pound Shot right now... and the contestants are definitely actors so this does seem like a secret Ghost Watch / Derren Brown / Black Mirror prank situation. We shall see!

I think Million Pound Shot is an extremely good concept, but they should’ve gone further with the “experiment”. They should’ve let it escalate further, and prepared a full episode script, to see how long it would take an actual, genuine audience member to step in and question it. #MillionPoundShot

Fact that Channel 4 has posted this (early) suggests Million Pound Shot ain’t a typical game show

A new #Ghostwatch? Saw the ads and at first didn't think much of it, then something about it being on C4, at 9pm, doesn't seem quite right. If I tune in and it turns out to be a Bradley Walsh game show, I'm going to be very upset.

I've honestly been wanting someone to do some kind of intervention like this in factual TV (well, not exactly like THIS) for *years* and assumed no broadcaster would ever touch it because of just how big gambling advertising is. #MillionPoundShot bsky.app/profile/jona...

I know you’re all very clever with your cynical sneering. But if somebody watches this and recognises the behaviour of themselves of others and it helps them to get help, then I’m on board. Also, I think Bradley Walsh is really good #millionpoundshot

Million Pound Shot: timely subject matter, and I even think this latter-half explanation of the industry and how it works is good, but the front half didn’t feel real enough as a tv viewer for the drama to pay off

Million Pound Shot isn't the first time Channel 4 have created a fake game show to spotlight a pressing social issue. They tackled homelessness with Come On Down and Out back in 1993. It was, let's say, a little more clumsy in execution.

Bradley Walsh is actually baller for doing this, when it's so easy for celebrities to take paddy power or ladbrookes money to star in their ads. #MillionPoundShot

So is the point of the #millionpoundshot that gambling is addictive and bad? Or that acting standards in something that's definitely real but absolutely not, has dropped drastically since Sarah Greene got trapped under the stairs.

Yeah. There’s a ‘if you’re affected by the issues raised…’ blurb on the programme page on C4’s website too, so it’s a decent shout it’s a gambling addiction thing.

#millionpoundshot Soooo many people from all walks of life end up fucked by gambling addiction and these betting sites and such never get held accountable. If C4 advertised this as a gambling doc they wouldn’t have gotten half as many viewers. Quite nice to see them doing something different.