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John Oliver mocks 'Liberty Biberty' on Last Week Tonight

tvOct 12, 202621310

On Last Week Tonight, John Oliver ridiculed the advertising mascot nicknamed Liberty Biberty and urged viewers to anthropomorphize the character to make the ads untenable. Oliver called the mascot “I hate this thing” on air and used a stream of mock descriptors that appeared in audience posts, including “Big Bird’s sleep paralysis demon.” Several online posts repeated Oliver’s lines and invited creative, often profane characterizations; some posts specifically urged furries and other artists to personify Liberty Biberty. A few commentators warned that the attention could amplify the mascot rather than reduce its airtime, while other posts celebrated Oliver’s challenge and shared invented slogans and jokes referencing the character. The segment amplified online attention around the mascot and prompted a wave of user-generated images and jokes about Liberty Biberty.

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