Newcastle United unveil new club crest

sportsOct 1, 202622272

Newcastle United unveiled a redesigned club crest after more than two years of consultation that included supporter events, focus groups, workshops, surveys and input from industry experts. The club commissioned an independent poll completed by more than 27,000 supporters; roughly two thirds selected the new design as their first choice. The club says the new crest remains drawn from Newcastle's city coat of arms, preserves the elements supporters asked to protect and was refined through repeated testing across formats. Chief Executive David Hopkinson said supporters had the “final and decisive say” and asked the club to “protect what we have, keep the elements we love, and do not start again.” Chief Creative Officer Kenneth McIver described the project as an honour and said every line was redrawn and tested for different platforms and textures. The club will roll the crest out progressively across signage, digital and broadcast platforms over the coming months and plans to put it on kits for the 2027/28 season.

Newcastle United

@newcastleunited.com

Every crest has a story. Ours is forged by our city’s history, fuelled by our ambition, and drives us into our future. We are proud to introduce the new club crest chosen by our supporters to represent Newcastle United.

719d ago

Newcastle United20

Our new crest is the culmination of more than two years of comprehensive consultation, including supporter events, focus groups, workshops and surveys. Read more about the process and journey: www.newcastleunited.com/en/news/intr...

Chris Fac2135

It's cleaner, has clear links to the prev crest and the Club's history and is simpler to reproduce. There is literally nothing to whinge about here.

A magpie ranger1

All that hyping for the new crest was terrible marketing if it was basically going to be the same kit with only minor changes.

Erik with a ‘K’, ‘kay?1

There’s always going to be nay sayers. As a graphic designer (and Liverpool fan), I think this is great work…

KK331

At either end of the ribbon it should have 1892

Quoting this

Ronan D. Donnellan16

Can't say I'm bothered about the crest. But by Christ I love wor city, wor culture, wor history and wor club #NUFC

Geordie Jack7

#NUFC Badge is meh, not much difference but I love the video

Chris Maccy2

It’s nice, it’s basically the same as it was just with the detail flattened out and the club is happy that it’s going to be easier for them to market etc. no complaints here

Big Stevie Cool2

Honestly, if that hadn't told anyone they were changing the crest would anyone have noticed? #NUFC

Geordie Jack

@central163.bsky.social

#NUFC Get the fuck in. I've just won 2 tickets for the Manyoo game and a ball assistant, whatever that is. Waiting to find out. So chuffed, I never win anything.😁😁😁

309d ago

APB1987

@apb1987.bsky.social

I don't even like wrestling but anything Newcastle and #nufc related, I'm here for it.

149d ago

ToonTitan 🦋 ⬛️⬜️⬛️⬜️⬛️

@toontitan.bsky.social

The new crest has been unveiled and it’s probably one that we can all get behind as it isn’t a huge departure from the previous one, just a bit cleaner. Could have been a lot worse. #NUFC

189d ago

Kev Lawson

@editkev.football

Decent video this time. I Guess this is now the alternate version that will get used on Originals Adidas kits. Actually don't mind the Chess piece as a short hand for #nufc. Whatever my own thoughts about the need for this, I appreciate that Hopkinson is actually making & not punting decisions

149d ago

Rob1

The video did go a bit weird with the chess piece (good term) and it ended up being a bit Windows 98. Still unclear why a change was even needed.

Lee Savage1

This is ultimately what they wanted, right? A simple element they could pull out to easily reproduce on merchandise, like the Man Utd devil and the liver bird

Michael Martin

@tfmick1892.bsky.social

Seems a lot of fuss about not very much - on a positive - it seems to have some cleaner lines and if it works for all the marketing malarkey then fair play - #NUFC - www.newcastleunited.com/en/news/intr...

189d ago

Jamie Smith

@bigjimwinsalot.bsky.social

‪If you’re in any way bothered by this you’re far too easily triggered - if they’d have just brought it out without saying anything there’d have been a few mutters at most. ‬ ‪It’s the same #NUFC badge tidied up for digital effect.‬

169d ago

Mr P2

I actually hate the faux outrage. It can kind of be categorised as 1.) Urgh I hate it 2.) They’ve been had by marketeers Firstly the badge is barely changing, secondly the castle logo will be a cool addition, thirdly, we need more revenue to catch the pack (this helps)

Jonny Esland

@jonny89.bsky.social

We're going to win it all in 2030 (and without cheating!) #nufc

108d ago

Premier League News

@plnews.bsky.social

Newcastle have revealed their new club crest after two years of consultation with fans and other groups. Upper logo: NEW version. Lower logo: OLD version.

118d ago

Roy B ☮️3

Consultant: ‘That will be £650,000 please’.

JohnnyTO2

The new version is embroidered and the old version was a heat transfer. It took two years to come up with that? Not much of an update. Actually, I dont care, they're shiite anyway.

Rorza84721

when are they adding the Saudi flag to it?

Quoting this

Nathan Phillips11

This will catch a lot of heat but honestly, I'm a fan. It's a modern update that respects the integrity of the OG brand. Too many clubs make such dramatic changes when the traditional logos have so much value and history within them. That being said, fuck Newcastle.

Duke8

A kid on work experience could have done this, I bet the advertising agency charged them thousands... #lfc

Adam Levitt3

Further proof that consultants are the biggest grifters around. And/or Newcastle fans need to get their eyes checked more often. 🤦🏻‍♂️😂

Steve Jackson

@stja.bsky.social

The #NUFC slight of hand of hardly changing the crest at all and getting shrugs all round (while quietly introducing an entirely new badge) is actually fiendishly impressive.

98d ago

Grey Eye Magpie2

Yeah, they just tossing it in for fun like dont take it serious honest just a little after thought This time next year it will be on all merchandise

James Blancoblack1

The creative director guy said at the focus group thing that they would be leaning heavily on the castle as our main symbol.

Magnus71

As I care about you both deeply in some weird sense - to let you know it's a 'lone' magpie and a 'sleight' of hand. Ironically sleight comes from an Old Norse word slaegal meaning deception- and loan is also old norse - but lone is actually middle English meaning 'all one' - then alone. Mental. 😘

Quoting this

Jeff Livingstone8

This was pretty clever. I quite like it. Gradual pivot to this, no doubt.

Grey Eye Magpie

@greyeyemagpie.bsky.social

Castle thing gonna be everywhere eh? Guess it's better than a loan magpie as far as portents go? #nufc

78d ago

Steve Jackson9

The #NUFC slight of hand of hardly changing the crest at all and getting shrugs all round (while quietly introducing an entirely new badge) is actually fiendishly impressive.

Jake4

Don’t mind the castle the more I look at it, but I love the old circular mag badge.

bedlingtonmag.bsky.social2

It is a new Castle

Sam1

wait, all this time we only had the Magpie on loan? damn

Razor1

Confirmation that it looks shite when blown up to use on a hoodie.

Andy1

The drinks cup looked familiar

NUFC Twitter Bot

@nufcjournalistbot.bsky.social

Newcastle United (@NUFC) Our crest is drawn from Newcastle's city coat of arms. Few crests in football are so deeply rooted in the place they come from, and supporters were emphatic about what should remain. Our castle, which inspires our name and has represented our brave city for (1/3)

79d ago

Steve Tallantyre

@tallantyre.bsky.social

I don't mind the new #nufc crest. It's a well-executed tweak of what we had before: not horrible, not amazing, not a big deal. I don't think it'll age well, and I think we'll have a "new" circular badge based on another of our old ones in 10-15 years, but it's fine. The video's good, though.

59d ago

Amanda

@amandavetnurse.bsky.social

Not great quality but Baz Toure goal in the last seconds of the vid. #nufc

79d ago

Rob

@roblewis78.bsky.social

I’ll be disappointed if we don’t finish above Man City this season. #NUFC

410d ago

3 sources

chroniclelive.co.ukAfter two years of consultation and work, this is Newcastle United's new crest newcastleunited.comA new club crest for Newcastle United | NUFC themag.co.ukClub get rid of 38-year-old Newcastle United crest and officially unveil this new one

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Newcastle United unveil new club crest

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