Several of the largest US food and agriculture corporations are funding a campaign that pays social media influencers to combat elements of Robert F. Kennedy Jr.’s Make America Healthy Again, known as Maha, the Guardian and Documented report. The effort is run through the Center for Food Integrity, which calls the industry response Gaha, Growing a Healthier America, and documents show it is tracking Maha closely and researching how to respond without alienating Maha supporters. The Gaha influencer campaign officially launched late last year; a February report compiled by CFI listed dozens of sponsored posts on blogs, Facebook, TikTok and Instagram, and at least six influencers in the campaign reach a combined audience of more than 2.6 million. Internal material and a July 2025 training video show the center urged creating an “echo chamber” among food and agriculture groups to align messaging on seed oils, pesticides, high-fructose corn syrup, regenerative agriculture, organic farming, raw milk and “big ag.” Influencers involved said they aimed to counter what they called misinformation from Maha proponents, producing paid posts that included talking to farmers about pesticides and explaining seed oils. A KFF poll from May 2026 found roughly four in 10 US adults express some support for Maha themes and majorities say there is not enough regulation of agricultural pesticides, 64 percent, and chemical food additives, 75 percent, creating a receptive audience the industry is trying to influence.
