Rachel Maddow used a tongue-in-cheek SHAME mnemonic in an on-air segment while discussing recent naming controversies around the Great Lakes. She contrasted the traditional HOMES mnemonic, Huron, Ontario, Michigan, Erie, Superior, with a proposed Trump-era SHAME alternative, noting viewers might now remember renamed lakes that way. Clips and posts circulating after the segment quoted Maddow’s joke and reposted the HOMES spelling as context. Some social posts amplified the bit with profanity-laced expansions of SHAME and other mocking comments about the renaming, while others praised Maddow’s humor and research. The segment renewed attention to the lake-naming flap and prompted further social sharing of mnemonics and jokes about the change.
