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Spider-Man: Brand New Day sets preview box office record

moviesJul 31, 202628508

“Spider-Man: Brand New Day” set an all-time preview box office record, grossing $72 million from domestic preview shows, including Wednesday early access screenings. The previous preview record was $60 million, held by Avengers: Endgame. Variety frames the film as a more grounded, gritty entry for Tom Holland’s Spider-Man, a tonal departure from spectacle-driven recent superhero releases. Industry estimates also project a roughly $425 million global opening for the film, which would be the second-best opening ever for Sony. The preview performance signals exceptionally strong early demand and positions the film for a major opening weekend haul.

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