Broadcasters air ads during World Cup hydration breaks
It's funny to see Europeans complain about the hydration break they put into soccer. In American Sports we have something called a "TV timeout", which is when the ref blows his whistle and stops the game because the billionaire who owns the team wants more money.
snowyd70.bsky.social25The whole world hates this US inspired idea of turning it into 4 quarters rather than 2 halves.
Per Knottentott22The hydration break was made by Fifa, not Uefa which is the European Football association.
Paul V10Exactly, because we Europeans would like to enjoy some things regardless of max profits or billionaires wishing to be trillionaires. We like our money for nothing 🎶
Cathy9Because its not how the game is played
nonrenormalizable.bsky.social6If you're not trolling, this is the same reason why people are upset about hydration breaks: it's a trial run for another ad break. No one has any problem when it's genuinely hot, as there were in 2014 in Brazil, or even last May in England. Having it when its lightly raining is a bit much.
Iacovos3What upsets Europeans almost as much as hydration breaks is calling football soccer!
ITV coverage of the Brazil v Japan game during the ‘hydration break’: ‘What did you think of the 1st quarter as we have to call it now?’ We really don’t have to call it that. In fact, please stop calling it that. The start of a very slippery slope.
Carol McAuley 🏴🇪🇺🏳️🌈🇺🇦🇵🇸🇨🇦🇬🇱🇩🇰11It's an advert break! Let's hope this nonsense gets binned as soon as the World Cup is over!!
PJ, Sports Enjoyer🇸🇪🇺🇸8Went to the Sweden v Japan match and everyone booed the advert, er, hydration break lol
giakson.bsky.social8The “Hydration Break “ is ugly, evil, and breaks the rhythm of teams trained and used to playing the game as ‘the rest of the effen world’ designed it. US should refrain from rule changes designed to favor them.
𝙰𝚗𝚝7Absolutely, if anything you should be actively avoiding calling it a quarter, and should make sure that the breaks are referred to as "Advert breaks" rather than the damned so-called "hydration breaks", which we all flaming well know they are.🤬
Caledonia’s Auntie Cissy-Jay4Frankly, @itvsport.bsky.social’s coverage, from the 1st showing of its shitty sepia-tinted faux-roadtrip title sequence to the anti-enthusiastic charisma-bypass that is Lee Dixon to a chorus of the overrated Overlappers & co-star Big Dunc & his super-abundant rhetorical questions, is pish…isn’t it?
David Bell3The US should realise that after the world cup final finishes, every other footballing country around the globe is going to revert to a game of two halves. Everywhere! Watch it happen.
i really enjoy the synonyms announcers are coming up with for the hydration break, "refreshment break" was just used and that makes it sound like the players are all going to have a glass of lemonade and maybe a mini quiche
Rodger Sherman46“Cocktail hour” and the ref comes around with hors d’oeuvres
purwho9Capri Suns and orange slices.
Tomato Szn3Real shame Italy didn't qualify. We could have had Aperol Spritz breaks.
💜briar💜3gotta have orange slices and capri suns for peak US soccer culture
Erik Su2Test cricket had this figured out from the start
Cross-laminated Tinder1ok but they should do this
