Honest Government ad 'Visit the Kimberley' satirizes WA tourism and fracking ties
comedyJun 6, 20266259
The Juice Media released an Honest Government video titled "Visit the Kimberley" that lampoons Western Australia's tourism pitch by portraying close ties between the state government and fracking backers. The sketch names Premier Roger Cook, Environment Minister Murray Watt and Texas-based Black Mountain Energy as central figures promoting fracking in the Kimberley. It juxtaposes idyllic Kimberley landscapes with scenes of drilling and pollution and urges viewers to pressure Minister Murray Watt to oppose fracking. The ad reframes the government's tourism branding as potentially hypocritical and spotlights environmental and Indigenous heritage risks tied to proposed fossil-fuel development.