BTS uploaded the official music video for "NORMAL" to YouTube and the video is also available on TIDAL. The release continues a run of music videos from BTS's comeback album Arirang that thebiaslist.com says the group has been drip-feeding, with recent videos issued as Spotify premium exclusives. Thebiaslist.com criticizes Arirang and calls out "NORMAL" as a Ryan Tedder collaboration built on a plodding, rock-adjacent beat, saying the production repeats a melodic refrain with little variation and that effects-heavy vocals give the track a muddled texture. The reviewer notes that releasing the MV on YouTube broadens access after the premium exclusives and frames the upload as part of BTS extending the album's promotional cycle beyond its initial release.
