Dead by Daylight's 10th-anniversary chapter launched with Jason Voorhees joining the roster as a new playable killer. Streamers and VTubers are hosting launch streams and sharing first-match clips while creators post illustrations, comics, animatics, cosplay, and edits focused on Jason's mask, machete, and stalking animations. Recurring subjects include Jason's encounters with Art the Clown, players learning how to loop his power, and streamers running launch giveaways and watch-timed rewards. Many posts also call out long matchmaking queues, with players using the temporary survivor-play option while they wait.
