Broadcasters air commercials during World Cup hydration breaks
sportsJun 14, 202634433
FIFA announced it will not sanction Fox after the US broadcaster overran commercials during a hydration break in the World Cup opener between Mexico and South Africa. Fox cut to extra paid advertisements during the scheduled midgame pause, a move FIFA said violated its advertising rules but did not merit penalties. FIFA's decision leaves broadcasters broader latitude to monetize in-match stoppages and raises questions about the commercialization of breaks in live soccer.