The Mandalorian and Grogu premieres May 22, Favreau says he realized Grogu was a 'phenomenon'
tvMay 17, 202628380
The Mandalorian and Grogu opens in theaters May 22, and director Jon Favreau says he realized Grogu had become a "phenomenon" while attending the Los Angeles premiere at the TCL Chinese Theatre on May 14. Promotional stunts have already rolled out, including Pedro Pascal dressing as the Mandalorian to surprise visitors at Disneyland and Epic Games arranging a Fortnite Watch Party Island that will let players view portions of the film early for free. Those cross-platform events underscore Grogu's mainstream appeal and show the franchise is using in-person spectacle and digital tie-ins to expand the film's audience beyond traditional theatrical release.
3 sources
the-independent.comThe Mandalorian’s Jon Favreau recalls moment he realized Grogu was a ‘phenomenon’ufofeed.comThe Mandalorian and Grogu Depicts Real Ion Propulsion: NASA's Psyche Used at Mars Two Days Before LA Premiere - UFO FEEDpolygon.comFortnite players will be able to watch some of The Mandalorian and Grogu for free