Koji Fox admits using generative AI during Fanfest panel

Final Fantasy XIVApr 25, 202629795

Michael-Christopher Koji Fox, Final Fantasy XIV English localization lead, admitted at FanFest that he used generative AI to create images shown in his panel and joked about AI twice. He displayed a QR code linking to the AI-generated images about 3 hours 58 minutes into the Day Two recording, and attendees filed complaints through the official FanFest feedback form specifically citing his AI use. The episode matters because localization roles are widely seen as vulnerable to AI-driven job cuts, and Fox's admission increases pressure on Square Enix to clarify AI policy and justify generative AI in creative work.

Pichupal || Bera (🔞 - 8.0 Hype)

@pichupal.bsky.social

Hey, if you're pissed at Michael-Christopher Koji Fox for using AI for his presentation, here's something actionable - the official feedback form for Fanfest. Roughly 3h:58min in the 2nd Day video on Youtube if you want to verify the QR code and not scan a random code or link. sqex.to/3dyLE

Scan the QR Code (links to https://sqex.to/3dyLE)

Fill out the FFXIV Fan Festival 2026 Survey so we can make Final Fantasy XIV better for our Warriors of Light!

50745d ago

Pichupal || Bera (🔞 - 8.0 Hype)60

I will add it's a bit of a long survey as it's also gauging excitement for the new expansion, but it's all the more reason why it might be valuable to respond how the man responsible for part of the music, writing and translation work is completely fine with using AI could affect that.

T-chan23

I straight up told them I'd cancel my subscription if they keep using that junk so. There's that.

Kuripants19

if we can make the CEO fear for his fucking life live on stage we can do it to Koji

Apollo17

I really appreciate you posting this. The discussion on my timeline is somehow just completely misunderstanding what happened in both directions. I don't think that he was forced at gunpoint to use it nor do I think he "loves ai". I think he's severely out of touch (cotd)

Aerial Squid9

Oh damn, he should be better than that

Asinametra | 😷 MASK UP!4

THANK YOU for putting the link in the alt text! I don't have a working smart phone, so that means I can do my part now ♥

fay 😖

@stasiscommand.bsky.social

do you think koji fox, head of english localization on final fantasy xiv, is aware that the first jobs video game studio executives want to cut using generative ai are localizers

4145d ago

CookieHana🍪🌸

@cookiehana.bsky.social

Watching Koji Fox show genAI on his panel really made me sad... 🥲

3245d ago

Ashecroft4

I wonder how quickly rumors of GenAI being used in XIV development will spread because of him doing that.

lyn

@runehallow.bsky.social

koji fox honestly always at the scene of stuff that pisses me off (mostly wrt meme-y or outright irritating translations that i'm sure he thinks are cheeky and fun)

2345d ago

Find The 6 7 Red Coins

@jacbox132.bsky.social

I would like to give Michael-Christopher “Koji” Fox the award for “biggest vibe killer” for fanfest this year

1645d ago

Ren | ironwills

@iron-will.bsky.social

koji fox being forced to used gen AI onstage reminds me that my supervisor once tried to ask me to use chatgpt to design some of our products. unfortunately if u work at corporations you still need to comply with your management's orders.

1545d ago

Jess 🏳️‍⚧️

@jessieab.bsky.social

i believe you're right in this. i've blocked several people for thinking koji fox is like the worst person ever and telling him to fuck himself, it's absolutely insane. i really doubt this wa ships choice specifically but this fandom idk own for acting before thinking

1445d ago

ATKOtter (Alex)

@atkotter.bsky.social

i think yoshi-p needs to lock koji fox up in a room and not let him out cant believe the dude used copilot in a panel to make a (bad) joke about how useless ai is and now people are (understandably) concerned about ai usage in ffxiv

845d ago

shrenny | tielwaters 🌻🏳️‍⚧️🏳️‍🌈 comms open

@shiren.bsky.social

thank god im normal for being angry at koji fox using AI to make slop "jokes" bc live chat was weird about it. i hate normies so much

1145d ago

Theozilla

@theozilla.bsky.social

Just really wish Koji Fox didn’t use genAI as part of his malicious compliance, since it’s ultimately still compliance. But I suppose that is highlighting just how bad a hard-on that CEO has for the slop.

1145d ago

fiadh

@silverwind.exploration.team

filled out that survey and also specifically singled out the ai shit koji fox did in the panel as a negative because like. genuinely how did he think that would fly over well with a community with a pretty prevalent anti-generative ai sentiment

845d ago